Search engine optimization, or SEO for short, is using various methods to try to make search engines show a website more prominently. This can convert into more sales, advertising revenue, and users for that website. Though there are many techniques that people can use to raise their rank, some are more effective than others. A few can end up hurting search ranking. These are some search engine optimization techniques that should be avoided.
Unrelated or Stuffed Keywords
Keywords are one of the most common things search engines use to determine how helpful a website is. In the 1990s, they were one of the only metrics search engines used. That lead to website owners using keywords that were popular but weren’t related to the website’s content. They would also write strings of keywords as a list. Not only do these look horrible to anyone who uses a website today, most modern search engines are programmed to notice this technique and punish sites that use it.
Copy Content from Other Websites
Creating new content is difficult. It can take a long time to make it, and it might not do well. Sometimes it can feel like it is easier to take existing content and modify it a little bit to make it not plagiarism. Unfortunately, even if the copier has permission from the original content creator, this will hurt a website’s search ranking. If using content from other people is necessary, like a testimonial, use the smallest amount possible.
Spamming Links Anywhere
Links can be used to track site popularity, but spamming links will turn most users and search engines away from your site. It is better to have a few links from reputable websites than to have thousands of links from unrelated, unreputable, or unregulated websites.
Successful websites have to work for their ranking. Websites should appeal to users and give good information to people who visit them. It feels good to be number one on Google, but cheating and using poor techniques will only result in a bad website.