In the Art of War, Sun Tzu said that to avoid defeat, you should only hold positions that cannot be attacked, and to attack positions that are not defended. While it’s unlikely that Sun Tzu had digital marketing in mind when he said that, the point holds true. If you employ effective SEO techniques that your competitors aren’t using, you’ll have an edge over them.
So, here are four uncommon SEO techniques that might give you that edge.
Around 50 characters or fewer is the optimal length for URLs. This includes your website name and TLD. So if your site is called example.com, that’s 11 characters already. If you have long post names, shorten them in the URL. So something like example.com/why-metal-roofing-is-rugged-enough-to-withstand-extreme-weather-conditions becomes example.com/metal-roofing-withstand-extreme-weather.
You’ve got the main keywords in there, but with a much more SEO-friendly URL. Remember though — if you change the URL of pages that already exist, remember to set up 301 redirects.
The SEO world changes fast. It used to be that older pages gained an advantage in search engine results. Now, new pages get an edge. So go through your older content and give them a new lick of paint. Could the content be polished? Have your views changed? Has new information come to light? Would a new image look good? Don’t forget to re-share the new and improved version of your post on social media too!
Page load time has been a factor in search engine results for many years, but because it’s seen as a bit technical, a lot of people ignore it. This is a particularly uncommon SEO technique among bloggers and “solopreneurs.” Don’t make the same mistake. Improve your page speed by:
- Using page caching via a Content Delivery Network
- Using smaller image sizes
- Use a faster host
Dwell time is the amount of time a user spends on your page before going back to the search engine results. This is important for search engines because it suggests people aren’t finding what they want from your page. Try these solutions to improve it:
- Ensure your content is truly relevant to the search keyword
- Make the content above the fold as compelling as possible
- Make sure the page loads quickly
- Improve the site design
These techniques can make a big difference. However, you still need the basics in place. If you’ve already optimized your page for a keyword, and you’re getting some good backlinks, these uncommon SEO techniques might push you up a few places in the rankings.