This term refers to all types of unsolicited communications and is most commonly know as “junk” on email inbox. It also refers to links or comments left on blogs or forums that are unrelated to the topic of the page and posted purely for commercial gain. In SEO, it refers to a web page that a search engine views as harming the credibility of its results. As this is considered a black-hat marketing strategy, spam emails and links are likely to lead to doorway pages, link farms, keyword stuffing, cloaking and many other unethical practices.
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