Geo-targeting is the process of detecting a web user’s geographical location and then personalizing a marketing message that is relevant to the user, for instance advertisements of products or services that reside in their area. This is also known as geo-location or geo-targeting. This is a marketing tool that allows the marketer to increase the product or service sales and decrease the costs associated with advertising. Geo-targeting can be performed based on selection or automatic information gathering. A good example of selection type geo-targeting is the Fedex website, where users should first select their country location before presented with article content relevant to their selection.