The URL is the unique address of a specific file or webpage on the Internet, for example “http://rayvellest.com/the-amazing-digital-marketing-jargon-buster-glossary” is the URL for this page. The URL requires the following elements to access resources on the Internet: Firstly, the protocol that is used in order to access the page, in this instance http://. Secondly, it requires the server name or IP address where the file is stored (rayvellest.com); and lastly the full path to the directory on the mentioned server (/the-amazing-digital-marketing-jargon-buster-glossary). Note that URLs make use of forward slashes to denote the different elements in the address. It also contains no spaces. Spaces are replaced by either dashes or underscores to separate different words within the address.