Steve Jobs was a branding genius, and anyone can see that just by looking at how Apple users are one of the most loyal consumers in between modern brands. Steve Jobs transformed a computer-making company into a dream-making business.
More importantly, Apple is a successful and profitable business. I guess there is no greater example of what branding can do for your business. Check out Steve Jobs on the video below operating his branding magic.
The Original 1984 Macintosh Introduction
Watching this advert present this low-tech computer—for current standards—as some sort of magic machine that speaks for itself and helps you draw amazing graphics truly inspire me to continue to believe in the strong power of branding.