Do you wonder about having a website, but isn't sure if you really need one? Are you considering it but think the investment is not worthy? Keep on reading and perhaps I'll be able to help you understand why do you need a website right now.
The most important reason to justify the creation of a website is actually pretty straightforward, bear with me, the reason is, to keep your business running. What? Well, think about it, if you have your own business, you most likely have already noticed that consumers are capable to define trends, and whenever you fail to adapt to the these changes, you risk putting your business into a path of failure.
Now, keep on reflecting upon that, think about the world around you, every single business model is going digital at an amazing speed. There's an entire generation which is growing up around electronic gadgets, digital book readers, smartphones and quite obviously, the Internet. As time pass, these consumers are going to decide to spend their money based on how much connected they are with their favorite brands and products.
So… If you're not online, how you'll ever be consider as an option by them?
Having a website is the first step towards building your online presence. Surely, if you want to attract these potential consumers, you need to do much more than a website.
Being an active voice on socialmedia websites, such as Twitter, Facebook and Google+ is essential to raise your branding at practically zero cost, and building an ecommerce site or blog can be done at a very low cost. Truth is, can you afford not to be online?
I'm quite curious to hear your opinion, specially if you have no experience whatsoever within the technology industry. Please leave your comment in the area below. What do you think? What are your reasons to be or not to be online?