I help people get clear on who they are, what they want, and how to show up in the world with confidence, purpose, and a strong sense of self. My work is grounded in lived experience: navigating change, losing what once defined me, and finding the strength to begin again.
Clarity is power. When you understand who you are and what you stand for, you can build a life and presence that feels honest, grounded, and fully your own.
I move fluidly between design, branding, marketing and technology—but the one constant has always been entrepreneurship and growth. What hooked me early on wasn’t just solving problems—it was the challenge and freedom that came from turning ideas into something real.
That entrepreneurial spirit shapes how I think and show up in the world.
This wide-ranging experience gives me perspective—but also reveals something deeper: success isn’t about roles or recognition. It’s about alignment. That’s why today, I work with people who are ready to align their inner clarity with how they show up in the world—using personal branding as a lens to express who they truly are, not just what they do.
Yes, sometimes that means refining your personal brand. But often, it means figuring out who you are again after years of procrastination. It means learning to speak in your voice, not one handed to you. And sometimes it means building something entirely new with no roadmap—just the will to move forward.
Will is a word I come back to often. It’s not just grit—it’s the engine behind every rebuild, every decision, every chapter. Free will is what brings us close to something divine: the power to choose, to act, to create, even when it’s hard. The belief that where there is will, there is a way has carried me through personal adversity, professional reinvention, and the kind of internal work no one sees but that changes everything.
Living that out, again and again, made me question not just how I work, but why. I’ve rebuilt my life from the inside out—letting go of old identities, facing hard truths, and reconnecting with what I want to stand for. That process sharpened my ability to help others do the same. I’ve learned that clarity isn’t just a branding tool—it’s a survival tool. And now, it’s the core of what I offer.
My strength isn’t in making noise. It’s in seeing. I spot the patterns that run people’s lives, and I guide them toward a version of themselves that’s more grounded, capable, and free. I don’t offer hype. I offer clarity. I don’t sell reinvention. I help people remember who they are—and show up like it.
This isn’t about becoming someone new. It’s about becoming more of yourself.
I currently run a branding agency, where I offer services for people to build personal brands that reflect who they are, not who the market says they should be. I also run a second-hand store because I value the honesty of manual labour: buying and selling, no performance, no pretending—just real value exchange. That contrast keeps me balanced, reminding me that real value lives in the everyday, unpolished work that quietly sustains everything else.
I’m deeply curious about philosophy, psychology, and how people find meaning, especially in the middle of chaos. I care about helping others succeed—not in a “crush your goals” kind a way, but in the quiet, dignified, meaningful way that actually lasts. I believe real success comes from understanding yourself.
If you’re seeking greater self-awareness, direction, or a more authentic way to show up in your life and work, we might have something to talk about.
I work best with people who value integrity, autonomy, and insight over quick wins. Whether we talk about your brand, your work, or your next chapter, I’ll meet you where you are, and help you move forward.
If that sounds like you—let’s talk.