Articles
Ideas I’ve lived with long enough to write down.
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The Greatest Moat is Dropping the Act
The ultimate defense against an automated market is the specific friction of your own flaws.
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Have the Courage to Change Your Mind
You can lock yourself in an identity to feel safe, or you can stay fluid enough to survive what is coming. You cannot do both.
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It’s Never About How Many Times You Fall
Let me tell you a story about what it feels like to try getting back up while you’re still falling—when…
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Give People a Brand Worth Remembering
A brand name is not a label you stick on a finished business. It is often the first piece of that business another person meets, and the piece they take away.
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Where There is a Will, There is a Way
If you want something bad enough, there is a mechanical path to make it happen. With the right systems, you can out-engineer any obstacle.